MEMO INTERNATIONAL is a family fragrance group established in 2007 with a portfolio of 3 brands Memo Paris, Floraiku Paris and Hermetica Paris. We’re a company that genuinely cares about our people, our products, our clients, and the environment. High energy, creativity and an entrepreneurial spirit are essential qualities that animate every member of our team every day. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team!
POSITION SUMMARY
We are looking for Trade Marketing Executive to join the Commercial and Marketing department of MEMO INTERNATIONAL by taking part in the development and monitoring of the team's marketing projects in the North Asia part of the APAC zone. In charge of trade marketing, training and sales activations, you will provide the best solution to ensure the desired implementation of the local marketing plans and maximize sales and Customer Experience performance. You will work closely with the Area Manager, and you will be based in Shanghai.
RESPONSIBILITIES
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You will learn the ins and outs of luxury retail operations including but not limited to Trade Marketing, omni-channel sales, training and Digital- Establish a great working relation with local partners, including but not limited to brand managers at distributors and retailers, store/counter managers and BAs, landlords and department store managers
- Measure and develop the brand awareness in existing online/offline distribution
- With a focus on the Chinese market, follow the marketing and sales plan and its execution in the different countries of North Asia
- Ensure the influence of Memo International brands in the region by closely monitoring the proper execution of the basics of a luxury brand (Customer Experience, Merchandising, Stock, Training, Sell-out)
- Monitor and Report the SISOS of all doors on monthly basis
- Maintain the energy of the team and the follow-up of the activities in the region
Action on the job:
Implement the execution of the trade marketing plan and touch points through sampling campaigns by retailer with the local team and the distributors in the region- Work closely with the local sales and marketing teams on the execution of the marketing plan and roll out sales activation at key retailers in the region
- In charge of analyzing and driving the sales plan in order to optimize the profitability of sales and marketing actions
- Measuring the Customer Experience and training the trainers to enable a clear customer experience
- Monitoring and optimization of the stock of all marketing tools in the warehouse of distributors and retailers and forecasting the quantities according to the main commercial activations planned with the retailers and distributors on calendar basis
- Monthly monitoring of the POS in the region: Merch, stock and team energy
- Weekly monitoring in key doors (Staff, merchandise, POSM, stock)
- Monthly update of sales/stock/purchase received from retailers and distributors
- Help to plan and organize seminars and PR events in the region
- Follow-up on different merchandising projects in the region, including Shop in shop, corners, backwall, podiums, Pop-ups and boutiques
Responsible for the development, presence, and visibility of the ECOM and ETAIL:
Ensure retailer Ecom's are updated with new launches, packshots and assortment- Ensure and activate online sampling and other activation campaigns with the retailer's digital manager in charge of the digital campaign
- Work with the head office team on social media activation for the main countries (IG, SNAP, TIKTOK)
Development of additional marketing tools:
Proactively propose new concepts, processes and tools to maximize customer experience and sales effectiveness- Validate Ecom and Pureplayer layouts and brand digital guidelines
- Follow up on on-counter visual changes on based on the marketing calendar
- Gather and share launch tool requirements with the sales team
- Update the assortment by retailer and by Pureplayer (Ecom), if and when necessary
- Participate in the implementation of the main training events and in the development of the local training manual
- Set up a market analysis per quarter and report on key innovations and activations in the same sector
WHAT WE’RE LOOKING FOR THIS POSITION
The successful candidate should fulfil the following conditions:
Fluency in English is a must, Mandarin is highly appreciated- Degree in marketing or business administration (Luxury management is preferred)
- Experience in luxury brand marketing, advertising (Min 2 years)
- Experience within omnichannel brand strategy planning and digital campaign (Min 2 years)
- Experience in Marketing and digital strategy, PR, Communications, Partnerships, Events, Training
- Passion for luxury beauty, interest, or experience in fashion, with strong affinity for the brand and details
- Commercial skills
- Strong problem solving and analytical skills
- Ability to balance high level strategic thinking with detail-oriented day to day tasks
- Comfortable working autonomously
- Strong communication skills
- Highly organized
- Entrepreneurial thinking / approach
- High load capacity / durable and optimistic
- Able to build collaborative relationships and work cross functionally with sales, marketing, trade marketing, retail partners, demand planning and supply chain
- Able to handle multiple priorities while meeting objectives
- Highest levels of professionalism always; calm under pressure
The successful candidate will be evaluated based on the elements mentioned below:
Planning and execution of the Marketing plan- Customer Experience and merchandizing
- Respect the timing based on the marketing plan
- Organization of each activity
- Anticipation of the activities planned
- Quality of the projects, keeping them at luxury level and detailed oriented
- Communication skills and team spirit
- Reporting of the SISO
