Duty & Responsibility
- Build annual digital communication strategy and tactics in aligned with overall business objective
- Manage and optimize the experience of all touch points in full customer journey to support the new gain, customer grow and the retention targets
- Develop the relevant marketing content to support the customer facing activities in all channels to ensure the TotalValueDelivery demonstrations
- Initiate integrated marketing campaign to drive qualified traffic and keep testing new type & content of media to engage with customer in a more efficient way
- Plan, execute and review events and seminar in cooperation with other related team to build industrial expertise and generate customer leads
- Initiate internal projects & activities to enhance the team engagement and productivities
- Support & implement the activation of digital transformation/innovation projects
Basic Qualifications
- Bachelor's degree and above is preferred
- Minimal five years of professional experience in brand building, service marketing or product marketing
- Proficient in both English and Chinese, both written and spoken.
- Experience in leading overall communication activities including social media, events & seminars
- Capability to develop the marketing content with the support from technical team and other resources
- Self-motivated, high sense of responsibility and personal integrity
- Good skills of Microsoft Office and media generation tools
